AI-Enabled Marketing in Practice: Who Decides, Who Owns, Who Acts

Thank you for your interest in the Customer Data Alliance and CDP Institute Inaugural Atlanta Chapter Meeting.

To ensure the strongest possible experience for attendees, speakers, sponsors, and members, we have decided to postpone the June 18 chapter meeting and align it with our next planned Atlanta conference and executive dinner in October.

With several major events taking place in Atlanta this month, including World Cup-related activity and expected traffic disruptions in the area, we believe combining the chapter launch with our October program will create a more valuable opportunity for practitioner discussion, networking, and collaboration.

What’s Next

The October program will continue the conversation around AI-enabled marketing, customer data, martech architecture, governance, and organizational readiness.

We will share updated details soon, including:

New date and time
Venue information
Agenda and speakers
Registration details
Membership and chapter participation opportunities

Thank You

We appreciate your understanding and your continued interest in the Customer Data Alliance and CDP Institute community.

If you registered for the June 18 meeting, we will contact you directly with updates as the October program is finalized.

We look forward to welcoming you this fall.

Too often, Marketing teams struggle to achieve their objectives because of lack of trust in data and a poor understanding of actionable insights.

Despite record investment in martech, most organizations are still operating with fragmented systems, inconsistent definitions, and attribution models that don't reflect reality. And now, with AI accelerating every workflow, the cost of unclear data and misaligned data definitions is compounding fast.

This event brings together customer data, marketing, and technology leaders and practitioners to address a critical question:

How do you turn your data and AI investments into measurable revenue outcomes?

What you'll gain at this event:

• A clear framework for treating data hygiene as revenue infrastructure
• Practical ways to move beyond outdated last-click attribution models
• Insight into how leading teams are applying AI for decisioning
• Real world perspectives on team structure, ownership, and execution

We’ll examine how modern marketing stacks function as portfolios and how leaders are creating clarity, governance, and measurable impact across them.

CDA conferences are FREE for practitioners & low cost for solution providers & consultancies.

Education

Networking

Innovation

Agenda

3:30 PMCheck-in/Registration & Networking

Take some time to meet and greet with your peers and our sponsors and speakers; and enjoy delicious hors d'oeuvres...on us!

4:00 PMWelcome and Introduction

Christopher Adelman, founder of the CDA and CEO of CDP Institute

4:05 PMData Hygiene Is Revenue Infrastructure

Clean data isn't an IT initiative, it's the foundation of every AI promise. This practitioner led session walks through a real world use case covering auditing, governing, and activating customer data across a modern martech stack, with a focus on ICP refinement, aligning data definitions, and achieving measurable pipeline.

4:35 PMNetworking Break

Take some time to meet and greet with your peers, our sponsors, and speakers.

4:45 PMMoving Beyond Attribution Theater to Achieve AI Driven Decisioning with Impact

This session will examine how to achieve multi-touch attribution that identifies which touchpoint combinations actually drive outcomes. We'll cover the prerequisites, unified data structures, clean identity resolution, and the organizational changes required to act on what the models reveal.

5:15 PMExecutive Panel - Who Decides, Who Owns, Who Acts: The Practitioner Reality

A candid, moderated discussion with senior enterprise leaders on AI governance, composable architecture, talent readiness, and the cross-functional operating models that are actually working.

6:00 PMClosure

Final takeaways and a preview of what’s next from the CDA & CDP Institute communities, including upcoming workshops, online training and certification, new tools and resources, and creative ways to engage your people and help bridge the gap between learning and doing.

Register

Please also sign up as a member, below, to be informed early of additional events, and access to valuable tools and resources.

This event is designed for practitioners, including data analysts, marketers, IT professionals, and business strategists who are directly involved in the implementation or use of martech systems, solutions and processes. We also welcome those who are eager to deepen their understanding and application of data-driven services within their organizations.

The event is also available to representatives from non-sponsoring vendors and consultants. Our aim is to create a focused and collaborative environment for practitioners to share insights, best practices, and real-world experiences.

Practitioners and Sponsors

Individual Practitioner
I am a professional in marketing, IT, business analytics, AI, or other relevant roles. I do not work for a solution provider, consultant, agency or similar. (non-vendor, non-consultant).

Includes:
- Early conference access and networking.
- Free membership to the Customer Data Alliance, where you'll gain access to discounted workshops, member resources and more.
Sponsor and Speaker Registration
For event sponsors, invited speakers and panelists, and Advisory Board Members.

Includes:
- Conference access

Solution Providers

Solution Provider - Active Member ($125.00*) + Fees and Processing
I am an active Solution Provider member, and am entitled to a 50% Discount on cost of entry for vendors, service companies, independent consultants and other service professionals.
Solution Provider - Non-Member ($250.00*) + Fees and Processing
I work for a product/service vendors, consultant or agency not partnering with nor sponsoring the CDA.

Includes:
- Conference access

Become a Member

Solution Providers and Consultant Membership

Solution Provider Membership + 50% Off Registration ($175.00*) + Fees and Processing
Sign me up! I represent a product/service vendor, consultant, or agency representatives and want to be part of the community.

Benefits include:
- Solution Provider Membership
- 50% off registration for this and all future 2026 conferences (see Active Member option, above)
- Workshop, course and certification discounts.

For more information: https://cdacentral.org/partners/

Network with Top Minds

American Physical Society

Accenture

Adient

America First Policy Institute

Ammega Group

AT&T

Blackstone & Cullen Inc.

Boehringer Ingelheim

Chick-fil-A

CMS Payments Intelligence

Coca-Cola

Cox Communications

Comcast Business

Delta Air Lines

Discover Financial Services

Dunn & Bradstreet

Edible Brands

Emory University

Equifax

Fiserv

Floor and Decor

Gateway Ticketing Systems

Genpact

Global Payments

Gotofoods

Google

GPN

Greensky

Harman

Insperity

ICF

Inspire Brands

Kimberly Clark

Lendmark Financial Services

National Vision

Oshkosh Corporation

Payoneer

PlayOn! Sports

Porsche Cars North America

Purchasing Power

PWC

Rate.com

Security Plus FCU

SoundCloud

Southwest Airlines

Southern Glazer's Wine & Spirts

The Hartford

Truist

TSYS

Unum

UPS

Verizon

Zeek Digital

Zuccii

BROUGHT TO YOU BY:

The Customer Data Alliance , The CDP Institute, & our generous sponsors.

The Customer Data Alliance and the Customer Data Platform Institute, in partnership with Emory University, equips senior leaders with the insights and connections needed to achieve measurable ROI on investments in cross-functional digital marketing technologies and infrastructure.

The 2026 CDA Conference Series in Atlanta is designed to provide various teams with the resources and understanding required to build alignment, overcome operational barriers, and drive adoption of integrated data solutions. Through focused education, expert-led discussions, and peer networking, attendees gain the tools to ensure that investments in advanced technologies translate into impactful business outcomes.

Don’t let misaligned efforts derail your digital strategy. Join us to connect with industry and academic thought leaders, learn proven approaches, and build the cross-functional alignment critical for success. Here are some of the subject areas we have focused on in 2026.

CDP concepts and capabilities, use cases vs other solutions, building enterprise requirements, vendor selection and project delivery.
Marketing data and the customer journey – What do we have? What can we get? How can we use it?
Machine learning and automation – A primer on the underlying technology.
The Power of Personalization – Why it matters? How do we do it? How can we evaluate it? What’s the role that CDPs play in firm capabilities to deliver on this?
Responsible Use of Data and AI – Ethics, legal concerns, avoiding consumer backlash, etc.

Privacy and Participation

Why We Ask for Consent

This conference is offered at no cost to most attendees thanks to the generous support of a small group of sponsor co-hosts. To help us continue hosting high-impact, sponsor-supported events, attendance includes limited, respectful post-event communication from these select sponsors.

Sponsor co-hosts have been chosen for their relevance and integrity, and are advised to contact attendees only once, unless further engagement is requested.

By completing registration, you acknowledge that your contact information will be shared with these named co-hosts and used only for a limited follow-up. In addition to registering for this event, you are also registering for free membership as a practitioner member of this organization. You may opt-out at any time.

Registration Information

Name

Job Title

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What specific topics or questions would you like answered by our panel, or otherwise presented during this or future events?

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